Make money with my autoresponder. Boy, not a day went by that you didn't hear that flying out of my mouth.

I'd heard a ton about the value of repetition when it came to putting my goods and services in front of my HOTTEST prospects, and I completely understood the value of ADDING VALUE each and every time I wrote one of these autoresponder messages...but it wasn't yet right.

It wasn't soup yet!

Why?

Because as I look back at my zeal to make money with my autoresponder I was so caught up in the marketing mechanics of it (the Squeeze page to the opt in, to the thank you for subscribing page...etc) that I forgot that a great sales process meant nothing if my email copy was horrible.

And truth be told, it wasn't great enough. There wasn't enough of me in my emails!

The result was what you would expect the result to be...great at attrcating the right visitor and getting their email and first name, then pitiful on conversion.

As a copywriter (from Madison Ave no less) you'd think I'd have known better.

But no.

It wasn't until I ran into someone I respect as a writer that things changed drastically for me. His advice was so simple I almost didn't take it to heart. He wondered aloud why I was trying to sell ANYTHING.

After all, he went on, no one wants to be sold to. YOU KNOW THAT. Of all people, Kevin, with your background, you know that one!

It took only a second to sink in.

What he was telling me was something I did and so know.

It is great writing in your autoresponders that make the difference. My need to make money with my autoresponder was so paramount, I was leaving out the MOST IMPORTANT PART. The talking to the buyer in a way that she trusts me part!

I've never forgotten that piece of wisdom.

Now I design my autoresponder proxcess BACKWARDS making sure that I know how I'm going to be talking to my prospects LONG BEFORE I care what size TAHOMA I use on my Squeeze Page.

I wanted to make money with my autoresponder and I got a lesson in humanity, and humility!